“INSA BREATHES MAGIC INTO THE MUNDANE.”

One of my clients’ lovely comments.

I am convinced that six principles are decisive for a successful brand:

IDENTITY shapes who we are, how we perceive ourselves, and how others perceive us. It encompasses our cultural background, beliefs, values, and personal experiences, making it a crucial element in understanding and connecting with others.

DESIGN plays a crucial role in making a lasting impression and enhancing user experience. Thoughtful design not only captures attention but also fosters a meaningful connection with the audience.

LIGHT plays a vital role in setting the mood, creating ambiance, and illuminating spaces. Proper lighting can transform a space, enhancing its functionality and aesthetic appeal.

CREATIVITY is the driving force behind innovation, originality, and problem-solving. It enables us to push boundaries and discover new possibilities.

HARMONY brings a sense of balance, unity, and coherence to any situation or environment. It ensures that all elements work together seamlessly, creating a pleasing and effective composition.

VISION provides direction, purpose, and inspiration, shaping the path towards success and achievement. A clear vision helps in setting goals and staying focused on what truly matters.

I INCORPORATE FENG SHUI into my interior design projects to create spaces that promote well-being and positive energy flow. Feng Shui, an ancient Chinese practice, emphasizes the importance of harmony and balance in our living and working environments. By considering factors such as the placement of furniture, the use of colors, and the arrangement of objects, I ensure that each space is not only aesthetically pleasing but also energetically aligned.

I AM SPECIALIZED IN creating unique and tailor-made concepts in the areas of Corporate Design, Interior Design, and Art. By integrating these six decisive points and the principles of Feng Shui, I strive to create environments that are not only visually stunning but also conducive to success and well-being.

I OFFER ONLINE COURSES in color consulting and interior design, providing valuable insights and practical knowledge to help you transform your spaces and enhance your design skills.

DESIGN
BRAND
ART

As a dedicated designer holding a diploma, I am the heart and soul behind the brand and interior concepts.
My journey is fueled by an endless desire to infuse the world with innovative ideas and visions. My deepest passion? To breathe life and emotion into brands and spaces, to add on them with identities that speak volumes through their excellent design.

Creativity, for me, is not just an expression; it’s a driving force that stirs emotions, kindles inspiration, and carves the core values and culture of organizations.
I fervently believe that the fusion of imaginative thinking and exceptional design has the power to connect people in a way that’s not just modern and agile, but also deeply human – bridging gaps and creating shared understanding both inside and outside the corporate walls.

PROJECTS

FIFTY EIGHT.S / FASHION STORE

/ AD-CAMPAIGN / PHOTOS THOMAS BALZER

 

MAYFIELD GERMANY / REAL ESTATE

WEB-DESIGN / PHOTOS BY JAN LAUER

 

2024

PRIVAT VILLA MALLORCA

INTERIOR DESIGN: REBUILDING, COLOUR AND HOME CONCEPT

REINER SCHMIDT

WEBDESIGN LAYOUT

STUDIO SCHUBERT ARCHITEKTUR

CORPORATE DESIGN, LOGO, BUSINESS PAPERS

HE 24HOSPITALITY EXPERIENCE

MARKETING DESIGN FOR UEFA EURO 2024

2023

OCEAN AND FRIENDS

CORPORATE IDENTITY, POSITIONING, LOGO, WEBDESIGN, BUSINESS PAPERS

INSTITUTE FOR LEADERSHIP CULTURE IN DIGITAL AGE

BRAND, CORPORATE + SOCIAL MEDIA DESIGN

GABAL VERLAG

COVER DESIGN / ILLUSTRATION

FIFTY EIGHT.S FASHION STORE

VIDEO CLIP / NEWSLETTER

AXEL KENTSCH GALERY / MALLORCA

CATALOG / CORPORATE DESIGN

RALLEY HASSIA GROUP

ILLUSTRATION TEASER CAMPAIGN

OAKLINS ANGERMANN AG

PRESENTATION / EXPOSÉ

LOVE AT FIRST SIGHT

wellness in germany:

video production for the german national tourist board

CLIENTS

INSA GONZÁLEZ

DESIGN & BRAND CONCEPTS

Lindleystraße 4

60314 Frankfurt

M +49 171 7547800

Carrer del Parc 1

07014 Palma / Islas Baleares

M + 34 660 135 363

creative@insa-gonzalez.com

CONTACT ME