SINCE 2021

BRAND & DESIGN  & ART

MALLORCA: CAMPOS & PALMA

NOVEMBER 2012 

FOUNDATION SPACE FOR CREATION 

(BRAND MANAGEMENT, DESIGN, 

FOTO + VIDEOPRODUCTION)

NETWORKING AND CO-WORKING

FULL SCOPE DESIGN

>Building a 25-member networkteam with 3 trainees 

Creation, customer service, project management, production

>Brand positioning, brand strategy, brand development

>Concepts, creation, design, marketing identities

Conception, strategy and implementation of poster campaigns, employer branding, 

online marketing, web design, Video and photo production, social media, interior and trade fair concepts.

Industries: tourism, fashion, sports, real estate, banking, insurance, energy, social, publisher.

Clients: German Tourist Board, 25 hours hotel, Lufthansa City Center, Ballwanz Real Estate, BNP Paribas RE

1 st propety international, IFIDZ, Peugeot, Halcón, Fitness First, Prime Time, Fitness COACH for women, the Greens Frankfurt, Deutsche Bank, Fund Depot Bank, Allianz, Gabal Verlag…

2010-2012 

CREATIVE DIRECTOR CHANGE COMMUNICATION

Head of the 10-person creative team / responsible for strategy and concept, 

brand management, 360 Degree Campaigns, Corporate Design, New Media, Webdesign, Trade Show Design and Live Communication.

Clients: Aptamil (Milupa / Danone), Claire Fisher, German National Tourist Board, Johnson & Johnson 

(O.b., carefree) , F.I.S.I. Group, Exergia, GeoEnergy, Room For Leadership, Art Virus ltd.

2008-2010

EXECUTIVE CREATIVE DIRECTOR  TMC – THE MARKETING COMPANY FRANKFURT

Head of the 12-person creative team > responsible for strategy and concept, 360 degree campaigns, 

corporate design, new media, web, instore innovation, out-of-store and in-store promotion. 

Customers: Procter & Gamble, UBS, Berentzen, Wrigley’s, Nestlé Nutrition, Albrecht veterinary medicine, 

trade: Metro / Real, Lidl, Schlecker, dm, Müller

2003-2008

CREATIVE DIRECTOR EUROPE – FITNESS FIRST

Establishment of the inhouse Agency for Europe in HQ Frankfurt /

 Head of the 10-member creative team and the responsability for the entire 

mix of branding, campaign development, merchandise, corporate design, 

sales promotions and point-of-sale materials in Spain, Italy, France, 

Belgium, The Netherlands

2000-2003

FOUNDATION AND MANAGEMENT OF THE STUDIO GONZÁLEZ.WINTER

working for: EURO RSCG, Paris: Europe-wide catalog for Peugeot 807, 307 cc: concept, design and photo shooting

Management in Canada, Spain, France Customers in the following areas:

Fashion, Hairdressing, Culture, Gastronomy, Real Estate, Finance, Telecommunications, Personnel advisory

1995- 2000 

ART-DIRECTOR FREELANCE

Wundermann, Frankfurt: ad campaign Ford, DMB & B, Frankfurt: TV concepts allways ultra, ad campaign RTL II, advertising campaign Qantas Airlines, Ogilvy One Frankfurt, catalog: Roto Fensterbau, Young & Rubicam: dm

1994-1995 

CES NEW YORK, NY – CENTER FOR ENGLISH STUDIES USA

1993-1994 

ART-DIRECTOR BOEBEL/ADAM, BBDO

Hertie: Sales Promotion, Teaser Campaigns (SSV / WSV), Photoshootings, Lotto Hessen: New Business: Logo, 

Campaign Concept, R + V Insurance: New Business,  Christ Jewelers: New Business: overall concept at the POS

1992-1992 

FOTOPROJECT MIAMI, FLORIDA, USA

1990-1992 

ART-DIRECTOR STUDIO ZIMMERMANN 

Museum Ludwig Koblenz: Exhibition catalog for the opening, entire CD / IG Metall / IG Bau-Steine-Erden: magazins and cover designs, logos, trade fair concepts / management of the photo shoots, creative support Zimmermann’s exhibition in the Kameliter monastery, Frankfurt

1990-1990

CASA DI CULTURA, ITALIAN LANGUAGE CLASS ON SARDINIA, ITALY

1989

DIPLOM DESIGN: 

Art History: the cultural identity of a city using Frankfurt as an example, 

Concept, Typography: 

a new image of the Städtische Bühnen Frankfurt

UNIVERSITIES 

1984 – 1989

Hochschule für Gestaltung, Offenbach/M: visual communication

1983 – 1984 

J.W.G. Universität, Frankfurt:  Art History, Theater, Film and Television (German Studies), Classical Archeology

1983 

High School in Darmstadt

18.5.1964 

born in Darmstadt, Germany, grew-up and primary school Guatemala, Guatemala C.A., 

1 daughter

LANGUAGES 

German: native speaker, English: business level fluent, oral and written, 

Spanish: business level fluent, oral and written, French: fluent, oral and written, 

Italian: fluent oral and written

AWARDS & OTHERS

silver and gold: international Tourism Film Festival Istanbul and New York City

Bronze Award: German Communication Association Berliner Type for Bilfinger. Berger

Co-Moderation Radio X, Foto Ausstellung Art-Gallerie und Tigerhof,  St. Gallen, CH

Art installation with Fritz Deutschland e.V, Museumsufer Frankfurt

SOFTWARE SKILLS

> Adobe Creative Suite, 

> Ms Office

> Prezi