VITA
2021
CREATIVE IDENTITY INSA GONZALEZ
BRAND & DESIGN CONCEPTS
BADEN-BADEN / FRANKFURT / MALLORCA
2012-2024
FOUNDATION SPACE FOR CREATION
(BRAND MANAGEMENT, DESIGN, FOTO + VIDEOPRODUCTION)
NETWORKING AND CO-WORKING FULL SCOPE DESIGN
>Building a 25-member networkteam with 3 trainees
Creation, customer service, project management, production
>Brand positioning, brand strategy, brand development
>Concepts, creation, design, marketing identities
Conception, strategy and implementation of poster campaigns, employer branding,
online marketing, web design, Video and photo production, social media, interior and trade fair concepts.
Industries: tourism, fashion, sports, real estate, banking, insurance, energy, social, publisher.
Clients: German Tourist Board, 25 hours hotel, Lufthansa City Center, Ballwanz Real Estate, BNP Paribas RE
1 st propety international, IFIDZ, Peugeot, Halcón, Fitness First, Prime Time, Fitness COACH for women, the Greens Frankfurt,
Deutsche Bank, Fund Depot Bank, Allianz, Gabal Verlag…
2010-2012
CREATIVE DIRECTOR CHANGE COMMUNICATION
Head of the 10-person creative team / responsible for strategy and concept,
brand management, 360 Degree Campaigns, Corporate Design, New Media, Webdesign, Trade Show Design and Live Communication.
Clients: Aptamil (Milupa / Danone), Claire Fisher, German National Tourist Board, Johnson & Johnson
(O.b., carefree) , F.I.S.I. Group, Exergia, GeoEnergy, Room For Leadership, Art Virus ltd.
2008-2010
EXECUTIVE CREATIVE DIRECTOR TMC – THE MARKETING COMPANY FRANKFURT
Head of the 12-person creative team > responsible for strategy and concept, 360 degree campaigns,
corporate design, new media, web, instore innovation, out-of-store and in-store promotion.
Customers: Procter & Gamble, UBS, Berentzen, Wrigley’s, Nestlé Nutrition, Albrecht veterinary medicine,
trade: Metro / Real, Lidl, Schlecker, dm, Müller
2003-2008
CREATIVE DIRECTOR EUROPE – FITNESS FIRST
Establishment of the inhouse Agency for Europe in HQ Frankfurt /
Head of the 10-member creative team and the responsability for the entire
mix of branding, campaign development, merchandise, corporate design,
sales promotions and point-of-sale materials in Spain, Italy, France,
Belgium, The Netherlands
2000-2003
FOUNDATION AND MANAGEMENT OF THE STUDIO GONZÁLEZ.WINTER
working for: EURO RSCG, Paris: Europe-wide catalog for Peugeot 807, 307 cc: concept, design and photo shooting
Management in Canada, Spain, France Customers in the following areas:
Fashion, Hairdressing, Culture, Gastronomy, Real Estate, Finance, Telecommunications, Personnel advisory
1995- 2000
ART-DIRECTOR FREELANCE
Wundermann, Frankfurt: ad campaign Ford, DMB & B, Frankfurt: TV concepts always ultra, ad campaign RTL II,
advertising campaign Qantas Airlines, Ogilvy One Frankfurt, catalog: Roto Fensterbau, Young & Rubicam: dm
1994-1995
CES NEW YORK, NY – CENTER FOR ENGLISH STUDIES USA
1993-1994
ART-DIRECTOR BOEBEL/ADAM, BBDO
Hertie: Sales Promotion, Teaser Campaigns (SSV / WSV), Photoshootings, Lotto Hessen: New Business: Logo, Campaign Concept,
R + V Insurance: New Business, Christ Jewelers: New Business: overall concept at the POS
1992-1992
FOTOPROJECT MIAMI, FLORIDA, USA
1990-1992
ART-DIRECTOR STUDIO ZIMMERMANN
Museum Ludwig Koblenz: Exhibition catalog for the opening, entire CD / IG Metall / IG Bau-Steine-Erden: magazins and cover designs,
logos, trade fair concepts / management of the photo shoots,
creative support Zimmermann’s exhibition in the Kameliter monastery, Frankfurt
1990-1990
CASA DI CULTURA, ITALIAN LANGUAGE CLASS ON SARDINIA, ITALY
1989
DIPLOM DESIGN:
Art History: the cultural identity of a city using Frankfurt as an example,
Concept, Typography:
a new image of the Städtische Bühnen Frankfurt
UNIVERSITIES
1984 – 1989
Hochschule für Gestaltung, Offenbach/M: visual communication
1983 – 1984
J.W.G. Universität, Frankfurt: Art History, Theater, Film and Television (German Studies), Classical Archeology
1983
High School in Darmstadt
18.5.1964
born in Darmstadt, Germany, grew-up and primary school Guatemala, Guatemala C.A.,
1 daughter
LANGUAGES
German: native speaker, English: business level fluent, oral and written,
Spanish: business level fluent, oral and written, French: fluent, oral and written,
Italian: fluent oral and written
AWARDS & OTHERS
silver and gold: international Tourism Film Festival Istanbul and New York City
Bronze Award: German Communication Association Berliner Type for Bilfinger. Berger
Co-Moderation Radio X, Foto Ausstellung Art-Gallerie und Tigerhof, St. Gallen, CH
Art installation with Fritz Deutschland e.V, Museumsufer Frankfurt
SOFTWARE SKILLS
> Adobe Creative Suite,
> Ms Office