ABOUT ME

I am Insa González, a Creative Alchemist.

My roots lie in visual communication. During my studies I explored many disciplines — typography, graphic design, film, screen printing, photography. Each revealed a different form of expression, and instead of choosing one, I began to combine them. This became my alchemy: bringing disciplines into dialogue to create something new.

For many years I worked with leading international advertising agencies, developing brand concepts, design strategies, and spatial experiences for global clients. These projects taught me how creativity can shape not only aesthetics, but also identity and perception.

Today, I continue this path through my own practice. My work moves between brand, design, art, and space — crafting tailor-made interiors, unique artworks, and conceptual solutions that reflect identity and create lasting impact.

MY VISION

For me, being a Creative Alchemist means more than creating beautiful spaces or brands.

It is about collaboration — with clients, with artists, with other creatives — to co-create culture. Inspiration flows in dialogue, not in isolation: together we shape ideas, transform identities and environments into experiences, and turn those experiences into something larger — into living culture.

SELECTED WORKS

EXPLORE WEB PACKAGES

Design isn’t just how it looks – it’s how it feels.

Your visual identity is often your first impression.

But great design goes beyond looks. It tells a story. Yours.

I help you shape a clear, compelling and authentic brand presence – from logo to website to physical spaces.

With a sense for form, a feel for flow, and an eye for the magic in the details.

Whether you’re launching, rebranding or refining – we’ll create something that doesn’t have to shout to be heard.

Free Consultation Included

Not sure which package is right for you? No problem. Each project starts with a free one-hour consultation to help assess your needs and determine the best path forward.

CREATIVE IDENTITY: COACHING & MENTORING