ABOUT

I am Insa González, an Identity & Space Guide. My professional background is rooted in visual communication. During my studies, I explored a wide range of disciplines — typography, graphic design, film, screen printing, and photography — building a strong visual and conceptual foundation.

For many years, I worked with leading international advertising agencies, developing brand concepts, design strategies, and spatial experiences for global clients. This work shaped my understanding of how creativity influences not only aesthetics, but identity, perception, and orientation.

My focus is making identity visible — in people, spaces, and brands.

I develop identity concepts that bring all three into their true form: clear, coherent, and authentic.

Today, I work at the intersection of identity, space, and design — from clarification to visible expression.

HOW I WORK

My work follows a clear sequence: identity clarification, visual translation, and integration. I combine perceptive identity work with structured thinking and design expertise. Each collaboration is tailored, precise, and grounded in listening and observation. Identity is not created. It is clarified, translated, and embodied.

METHODE

A structured approach to identity, space, and expression. My work is guided by a method I developed to clarify and align identity across people, spaces, and brands. It brings together perceptive identity work, spatial awareness, and design thinking into a coherent process. This method forms the foundation of all my services.

THE 6 PILLAR MODEL FOR IDENTITY, SPACES & BRANDS

• ESSENCE IDENTITY READING
  Identifying the core essence beneath roles, narratives, and surface expression.

• SPACE IDENTITY
  Reading spaces as identity carriers and aligning them with their function and purpose.

• BRAND ESSENCE READING
  Clarifying brand identity beyond strategy, positioning, or trends.

• ENERGETIC ALIGNMENT
  Creating coherence between intention, expression, and experience.

• DESIGN & CREATIVE DIRECTION
  Translating identity into visual language, spatial concepts, and aesthetic clarity.

• INTEGRATION & TRANSLATION
  Anchoring identity insights into practical, lived reality.

SERVICES

Identity work from essence to visible expression.

My services are structured in three interconnected layers.

Each layer builds on the previous one.

1. IDENTITY & POSITIONING

(Clarification)

For individuals, brands, and teams seeking clarity and orientation.

– Essence Identity Reading

– Brand Essence Reading

– Identity & Brand Identity Workshops (in-person & selected online formats)

– Identity Field / 6 Pillar Model

Workshops take place primarily in Mallorca, with selected international collaborations.

Output: clarity, alignment, positioning.

2. BRAND & SPATIAL EXPRESSION

(Visual Translation)

For translating a clarified identity into visible form.

Brand Identity Packages

– Logo & Visual Identity

– Website Concept & Design

– Brand Systems & Visual Language

– Selected Marketing and Communication Materials

Brand identity and design work are offered as a continuation of identity clarification — or for brands whose essence and positioning are already clearly defined.

Design follows identity.

3. CREATIVE DIRECTIOIN & INTEGRATION

(Continuity)

For maintaining coherence across time, media, and growth phases.

– Creative Direction

– Design Alignment & Supervision

– Brand and Spatial Integration

– Ongoing Identity Guidance

Output: consistency, depth, long-term coherence.

CLIENTS

I have worked with international brands, agencies, creatives, and individuals across diverse cultural and professional contexts — from global brand environments to focused identity processes.

YOU GET

– Clarity about identity and positioning

– Coherent visual and spatial expression

– Clear direction for design and communication

– Reduced complexity and stronger orientation